About this Course
This LinkedIn Strategy Certification program is designed to teach sales professionals how to leverage the power of LinkedIn to generate inbound sales. This course begins by building a foundation with the user profile page, then it moves into posting, engagement, and comprehensive Sales Navigator training.
The length of this course and certification takes about 3-4 hrs to complete. By the time you finish you will know how to efficiently use LinkedIn daily to drive new connections, broaden your network, and increase inbound sales.
Curriculum
Welcome and Overview
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Optimizing Your Profile
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- Welcome (0:30)
- The Parts of Your Profile (1:00)
- Customizing Your URL (1:03)
- URL Directions
- Your Profile Picture (0:47)
- Your Banner (2:33)
- Banner Examples
- Your Headline (3:59)
- Headline Formula
- Creator Mode and Custom Link (2:15)
- Featured Section (1:24)
- Featured Examples
- Your Activity Feed (2:05)
- About Section (6:27)
- About Section Worksheet
- Experience and More (1:45)
- Recommendations (3:05)
- Profile Quiz
Engagement
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The Anatomy of a Post
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Sales Navigator
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Bringing It All Together
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Companies we've worked with
