Account Executive Training Module 3

Mastering the Trial Conversion Process<br>taught by ​Javier Rosas

Introduction – Mastering the Trial Conversion Process -
How to Increase Your Conversion Rates by Adding Structure to Your Process

This is the final module and our introduction to becoming a great sales person and congratulations on completing modules one and two. You are well on your way to becoming a top performer.

In this module we will talk about how to master the trial process, one of the most valuable tools in your tool belt. We will help you to understand what you can start doing now to increase your conversion rates and continue to bring great customers into your business. This will be the final module in the first serious of videos on becoming a rock-star account executive.

Includes videos, quizzes and downloadable PDFs and templates.


Your Instructor


​Javier Rosas
​Javier Rosas

Over the years, Javier has been fortunate enough to have worked with great people across different continents at innovative companies. As a sales leader, and student of sales, he is dedicated to the process and even more so to the people involved.
He is passionate about building high performing teams, turning promising ideas into reality and helping people around him get better.
Javier has been a top producer in every role as an individual contributor and built top teams at various stages to great success. Lead Top of the Funnel Sales (Lead Gen), Closers (Inside and Field), Sales Operations, and Customer Success teams.
He specializes in Enterprise Software Sales/Saas Software and has experience selling to a wide range verticals including, but not limited to, healthcare specialties, hospitals, financial services, ecommerce, apparel, software, technology, manufacturing, agencies, universities and publishing--at all levels.
Javier also has experience in hiring, developing and retaining talented sales professionals, business development, inside/outside sales, sales training and sales process development.


Course Curriculum


  Intro to AE Module 3
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  Lesson 1: The Goal Of A Trial: The POC
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  Lesson 2: Discussing The Trial In The First Meeting
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  Lesson 3: Establish The KPIs
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  Lesson 4: Driving Usage In The Trial Process
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  Lesson 5: Create The Contract For Usage
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  Lesson 6: Working With CS Early
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  Lesson 7: Enterprise Pro Tips: The POC, The POS, and The Big Deal
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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